Alessandro Caso Creative Director

Alessandro Caso Italian designer discovers his passion for fashion thanks to his grandfather, a tailor.

From an early age, Alessandro had an understanding of beauty and sensitivity for detail.

Driven by his passion, in 2007 he moved to London to explore a city brimming with a diverse mix of cultures It is here that Alessandro begins his modelling career and comes into close contact with the fashion world. At just eighteen he conceives of the ILLURE Brand.

In 2011 Alessandro returns to Milan, his hometown. In this nexus of the fashion elite, he works for one of the longest-lived and most venerated tailors: Mario Pecora.

Pecora introduces Alessandro to the Sicilian sartorial school, and he hones his skills as a designer. This position gives Alessandro the opportunity to travel to Russia, North Africa and Arabia, which permitted him to discover the unique peculiarity of each culture. Pecora introduces Alessandro to Japanese fashion after returning from a trip to Tokyo, Alessandro is enthralled by an obi, a sash made of gold and silk covered in mesmerizing patterns.

It's in this moment Alessandro decides to study Japanese culture and tradition. The more he learns, the more he loves.

The beauty of the obi inspires him to design an entire line based on its fabric and fantasies.For this reason, in 2017 he moves to Tokyo. In March 2018, he meets Masataka Sakao, creative director of Tatras. Sakao is so impressed with the Illure project, he decides to be a part of it, bringing the dream one step closer to reality.